At Tiptree, we believe in providing jams and marmalades that are free from artificial ingredients. And when it comes to taste, we are confident that you won't be disappointed. While our standard jam contains 67% sugar, our reduced sugar option contains only 40%. It's a perfect balance of sweetness without compromising on flavor. The Wilkin family has been dedicated to farming and producing high-quality preserves in Tiptree, Essex since 1757. Trust us, you won't be able to resist the delicious taste of our products.